Inventor Name
Nike Advertising History
Repository
National Museum of American History
Smithsonian Institution
Archives Center
P.O. Box 37012
MRC 601/Room 1100
Washington, DC 20013-7012
202-633-3270
http://americanhistory.si.edu/archives
Physical Description
12 cu. ft.: 25 boxes.
Summary
Interviews conducted for the Archives Center by Dr. Scott Ellsworth, oral historian. Thirty-one oral history interviews were conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents in print and electronic media the history and development of the company and its advertising campaigns. The collection is also a rich source of visual imagery in the portrayal of athletes, women and African-Americans.
