When the fashion industry declares that lime green is the new black, or instructs us to "think pink!", it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century.
In her new book,The Color Revolution, author Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, highlighting the often unrecognized role of the color professional in consumer culture.
The Color Revolution is the latest book in the Lemelson Center Studies in Invention and Innovation published by MIT Press.
A production of the Smithsonian's Lemelson Center. Written and audio production by Matt Ringelstetter. Hosted by Laurel Fritzsch. Art Molella, executive producer. Matt Ringelstetter and Laurel Fritzsch, podcast program managers. Joyce Bedi, webmaster. Regina Blaszczyk was interviewed by Matt Ringelstetter on 7 September 2012. Podcast released on 18 September 2012. Music is “Green Banana” by the Red Hook Ramblers, from the FreeMusicArchive.org.
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